Monthly Archives: August 2015

No one ever bought anything in an elevator…

  The purpose of an elevator pitch isn’t to close the sale. The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project. And the idea of using vacuous, vague words to craft a bland … Continue reading

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One option is to struggle to be heard whenever you’re in the room…

  Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.  

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Access to access….

What’s standing in your way? What would help you start and ship and create something of value? Access to ideas is easier than ever before. You can see over the shoulders of the great leaders in every industry, instantly and … Continue reading

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Raising money is not the same thing as making a sale (Serving more and more people)

  Both add to your bank balance… But raising money (borrowing it or selling equity) creates an obligation, while selling something delivers value to a customer. Raising money is hard to repeat. Selling something repeatedly is why you do this … Continue reading

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