I know it’s popular to be a multi-tasking ninja, but the research is clear and conclusive. Human beings actually can’t multi-task well…or at all.
For many years the psychology research has shown that people can only attend to one task at a time.
To be more specific, your brain can attend to only one cognitive task at a time
Yes you can dance and sing at the same time but brain tasks? Not so much
You can either talk or listen
Write or read
Grasp a concept or make a decision
One task at one time
And if the brain is forced to handle 2-3 cognitive tasks simultaneously, it either abandons the tasks all together or does a poor job of all but one.
How this affects your business and what can you do about it?
If you have one of those websites where the home page is a medley of too many things asking for way too many actions, you might be taxing the brain of your visitor to the point where he won’t do anything at all.
Ask them to do one thing and one thing only (sign up, like your page or donate for example). Define your primary objective for each page and just ask for the action that would help achieve that objective.
Don’t ask them to like, share, subscribe, add to bookmarks or do any of the things that will take the attention away from your primary objective.
Don’t fatigue their brains, period!