Good presenters have a clear central point. Great presenters make that point in a compelling and memorable way. In other words, they have a Drop the Mic Moment.
Too often I see salespeople bury a profound statement in a load of information, rush too quickly into their next point, or worse, over-explain what they just said, diluting the impact of their message all together.
In case you’re unfamiliar with the millions of drop the mic memes, the phrase typically refers to a bold gesture of confidence by a politician or performer from Obama to Kanye, after delivering a great performance or impressive argument or even insult.When a performer drops the mic, it confirms in the audience’s mind that they’ve just experienced something noteworthy. Something worth remembering.
As buying cycles get longer and more complex, a Drop the Mic Moment can ensure that your key point doesn’t walk out the door with you, or worse, is attributed to your competition.
Here’s what you need to know about creating and delivering a DMM in your presentation or demo.
- -Identify the Drop the Mic Moment in Your Presentation
- -Make your Drop the Mic Moment Memorable
- -Deliver your Drop the MIC Moment